I am getting ready to buy one, but buying one is just a beginning of the experience. The trick is to select the DMR that will give me more joy than a headache. Somebody said that there are 3 kinds of people:
1. people who learn from other people mistakes
2. people who learn from their own ones, and
3. people who never learn.
Let’s try to be the first kind of people and learn from others about their DMR experiences.
Let’s start with filtering the DMRs that have most customer reviews available on Social Media venues as there is a safety in numbers. I am not saying “Eat shit – 5,000,000 flies can’t be wrong!”, but there is a value in statistically representative information and it is much more difficult to plant a large number of reasonably descriptive customer reviews – just ask the Idiot Marketers who tried and got caught.
Comparing the “stars” of these receivers does not reveal much
as all of them sport 3.5-4 stars forcing me to sift through hundreds of reviews to decipher which one would give me the most satisfaction with the least risk and headache. This problem provided motivation for development of Opinion Miner® software and applications that are using it to produce the following score card.
The green shadowed cells indicate the highest score for an attribute and the red one highlight customer disappointment.
This makes my selection much easier as I can see that Roku XD delighted their customers with most of the attributes important to them. More than any other receiver we considered. However I also have information to make this decision personal, not just following the math – I do not buy from a company that disappoints their customers with Customer Support that makes…..
Drum rolls please!
The winner of 2010 Piplzchoice Award in the Digital Receiver Category is Apple TV 2010
As Samsung reported shipping over 600,000 units the first month after introduction, Galaxy Tab customers started to publish reports of their experiences with this exciting product on the online customer review sites and other social media venues. Not surprisingly many of them compare it to Apple iPod tablets.
A new study of 1,142 customer reviews available online, revealed that both tablets Customer Satisfaction exceeds customer expectations by 17% and 15% respectively, which is well within margin of error. Both products fall short of customer expectations when it comes to Price/Value, however Galaxy Tab customers seem to think it offers better value and prefer its smaller size.
Galaxy Tab buyers are citing Android open platform and availability of Flash as critical reason for their purchasing decision, however Samsung and/or carriers poor customer support of this tablet may cause it fail to its claim of becoming an “iPad killer”.
Analysis Methodology: For this study we aggregated consumer-generated reviews published through November 26, 2010 on multiple popular public sites. This data was analyzed with our proprietary Opinion Miner software. The complete data set of competitive products, services and brands selected by Amplified Analytics’ customers is collected, monitored for updates, processed and analyzed through a paid arrangement. Source Data and attributes analysis for each model is available by request at info@amplifiedanalytics.com
As a long time customer of RIM products I decided to check how their new product fares against the other products in that market segment. I hope the finding would be of interest to you as well.
In retrospect I think Apple iPhone 4 phone should have been included into this study, however I was somewhat deterred by suspicious absence of customer reviews in the Apple store and relatively low number of the iPhone 4 reviews on other sites. I did include them into the segment Customer Satisfaction (CSI) brand analysis
