Motorola H680
2010 Piplzchoice Award winner
44.5% above average Customer Satisfaction in its Category
The winners are chosen by their customers

For full list of products in this category and Customer Reviews used for this research, select “Accessories & Supplies > Telephone Accessories” Category in Product Reputation Market Intelligence Reporter on this site. The is only one runner up in this category – Jabra EXTREME Bluetooth Headset as the rest of the products failed to clear our filters.
2010 Piplzchoice Award for Bluetooth Headsets goes to Motorola H680

The following are examples of use:

1. A Product Manager, who is responsible for a ipod docking station and a computer speakers, can now assemble both products into one list for monitoring and reporting. In the past she would need to produce two reports from respective categories;

2. A Brand Marketing Manager, who researches competitive landscape of Tablet computing devices, can select and save a specific sub-set of this category that is pertinent for his analysis. In the past he would have to filter out the products outside of his desired data set every time he would want to export the report.

The management of personalized product list can be done from the PRMIR

or by clicking on Create New Product List link on MyAccount/MyList form as seen on the top screen shot. That action will open dialog offering a user to save the new list name and a form we you can search, and add products to the list.

Thank you for providing your ideas for improvements and keep them coming.

Logitech Z-3 Wood Grained 2.1 Speakers
2010 Piplzchoice Award winner
20.3% above average Customer Satisfaction in its Category
The winners are chosen by their customers

Below is the list of the top runner up products:

Logitech Z-3 Wood Grained 2.1 Speakers wins 2010 Piplzchoice Award

For full list of products in this category and Customer Reviews used for this research, select “Computers & Accessories > Computer Speakers ” Category in Product Reputation Market Intelligence Report.

Samsung LN52A630 1080p 120 Hz LCD HDTV
2010 Piplzchoice Award winner
9% above average Customer Satisfaction in its Category
The winners are chosen by their customers

For full list of products in this category and Customer Reviews used for this research, select “Televisions & Video > Televisions” Category in Product Reputation Market Intelligence Report on this site.

Here is the list of runner ups.

2010 Piplzchoice Award for 52 Inch Televisions

This is the correction

This week we analyzed Customer Reviews for Remote Controls. As of this date we monitor 90 products in this category and analyze 12,772 reviews written by their customers; however some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Reliability or Support.

URC RFS200
2010 Piplzchoice Award winner
29% above average Customer Satisfaction in its Category
The winners are chosen by their customers

For full list of products in this category and Customer Reviews used for this research, select “Accessories & Supplies > Audio & Video Accessories > Remote Controls” Category in Product Reputation Market Intelligence Report.Below is the list of contenders
URC RFS200-2010 Piplzchoice Award winner/29% above average Customer Satisfaction in its Category

As with any product development cycle, you conducted focus groups and researched the market to determine the optimal feature set for your target audience, at a compelling price point. The research didn’t yield any unexpected or actionable results.

In addition to handling your regular workload, you have several hundred online customer reviews collected over the last 60 days to plow through. It’s vital to read these reviews but you simply don’t have the bandwidth to go over them all with an attention they require. You need an easy way to filter out relevant customer themes that provide quick, current, actionable insights from customers.

Competitive products offer almost the exact same features as your MP3 player at a similar price. You’re now working on a next- generation player but aren’t clear on what the “must have” features should be for this version. Not only is your market data ambiguous, but also it’s now stale after all this time.

Sound familiar?

Enter Amplified Analytics. Using AAI’s Product Reputation Market Intelligence Reporter (PRMIR),  which is based on semantic analysis of customer reviews and behavioral economics models, product managers and key decision makers can quickly segregate and analyze key performance indicators (KPIs) like Customer Satisfaction (CSI) with a product functionality, reliability and a quality of support.

Top category selections, such as MP3 players, on the PRMIR data entry screen are, easily identifiable and simple to find. Users can see the ratio of reviews to products, using a significant product sampling (in the case of the MP3 player, 75:1). All listings are date stamped, so that users know precisely when data has been updated.  In just four mouse clicks, a product manager is able to generate meaningful functionality rates for his or her product;

The PRMIR interface allows customers to make multiple selections of competing manufacturers and filter the number of reviews and ranges for several performance indicators, including Customer Satisfaction Index (CSI), Product Functionality Score (PFS), Product Reliability Score (PRS) and Product Support Score (PSS).

The Product Satisfaction Analysis report is generated in less than a minute. Within five minutes, in this particular scenario the product manager would discover that 5% of customers were reporting design issues with the battery compartment latch design.

When recalculating the CSI factoring out this specific design issue, the MP3 player in question outscores the competition by 4.2%.  An up-to-date analysis with easily importable data is available in less than 15 minutes; the entire process takes less time than a normal lunch hour. Most important, stakeholders walk away with accurate data and tangible feedback to ensure customer satisfaction and profitability of future products.

If the sales staff knows what words or questions your target audience used most frequently when talking about your product, they can craft a better sales pitch.  If product engineers realize how many different ways people actually use the products they create, they can improve and create better products. If the design team identifies how your customers come to visit your page and where they clicked, perhaps they can increase the conversion rate on your next campaign.

In my experience this knowledge, even if it is available within an organization, is rarely utilized for a process of resolving customer problems with a specific product or in a new product development process. Product Marketing organizations often seem to be more inclined to use “customer” feedback they solicit, via panels and focus groups other then analysis of unsolicited voice of the real customers, who actually purchased their products. I suspect it is the issue of control, and in my opinion, it contradicts the notion of “Social” relationship with customers. Another potential reason of the disconnect is a nature of “soft” raw data, extracted from chats and and forums, does not easily translates into the structured information required by enterprise processes and systems.

BTW the short cut for selection of a product subset is available – Ctrl-F would open the window you can use to identify a string of characters or size, then use Highlight All function and select boxes left of the highlighted products to Filter.

The top 10 contenders are featured below:

Cisco-Lynksys EZXS16W EtherFast switch wins Piplzchoice Award

For full list of products in this category and Customer Reviews used for this research, select “Computers & Accessories/Networking Products” Category in Product Reputation Market Intelligence Report on this site.