We have recently created our new Google+ page to publish regular updates of Customer Intelligence Analysis and Market Intelligence Analysis reports for specific products and market segments contained in our data base. These reports are the samples we produce for our own research and training of our Opinion Mining software and based on the analysis of the data subsets, which may or may not be statistically representative of all Customer Generated Content (CGC) available online. The reports will be published a few times per week as long as there is sufficient interest, i.e. visitors who have Amplified Analytics in their circles.
Please visit Amplified Analytics Google+ page, join Google+ if you are not yet on it, and include it into your circle to get updates every time new content is published.
We are proud to announce the a new release of Opinion Mining software is now available to our customers and registered users. The release includes the following functions, features and enhancements:
New format of Customer Intelligence analysis report along with short videos to help quick adoption
New pages on our website describing how our customers using Customer Feedback Analysis to outsell their competition.
New Trending report
I would like to thank our customers who provided valuable feedback that helped us develop these new capabilities.
We finally got enough customer feedback to see the evidence that iPhone 4S substantially improved customer experience compared to iPhone 4 models. Apple resolved antenna issues completely and as the result significantly improved reception/signal clarity. Customers love new keyboard experience and their usability satisfaction ratings are exceedingly high. The results are based on Opinion Mining of 4,489 Apple iPhone customers published online.
The image above highlights the attributes of customer’s experience most important to them as they have articulated in their feedback. No keywords were used during the analysis to identify these attributes, and no questions were asked to influence the answers, as surveys are not our business or part of our opinion mining methodology. Click on the image to enlarge it.
There is a heated debate in a Product Management community about the Role of Market Research in creation of innovative products and I have mused on this subject earlier on this blog.
Product managers, who subscribe to a “thought leadership” (as oppose to “customer participation”) model, love to quote Henry Ford who supposedly said – “If I asked my customers what they want, they simply would have said a faster horse.” The “customer driven innovation” camp proponents are swearing by Customer Feedback and Voice of Customer based methodologies. However there is no clear evidence that either site consistently out-innovate their opponents.
During this webinar we will explore and analyze traditional methods of product definition process, their limitations and their applications that often lead to incremental improvements as oppose to true innovation. We will talk about
What separate a successful product from INNOVATIVE product
What are differences between a Product Manager and a Star Product Manager , and
How the knowledge of the market helps to close the gaps between the two.
Richmond, CA December 7, 2010. Amplified Analytics, the leader in analyzing customer word of mouth information, announced today release of its pre-holiday analysis of customer reviews of competing smart phones. The study shows Research In Motion’s new Blackberry Torch pulling ahead of Apple’s iPhone 4 in meeting or exceeding customer expectations.
“Today when consumers look for information on what products to buy, their most trusted information source is other consumers,” said Gregory Yankelovich, CEO of Amplified Analytics. “For this study, we used our software to analyze more than 14,000 customer reviews of 108 mobile phone models.” The complete study is available free of charge on request at http://www.tiny9.com/u/Contact_Us. For detail analysis of the smart phone models contact us at http://www.tiny9.com/u/WOM_Analysis.
The results of the study show that Blackberry phones exceeded customer expectations 8% more often than Apple iPhones. The Blackberry 9800 Torch now has a significant lead in the perception of Reliability and Customer Support. However, the Apple iPhone 4 (32GB model) does still sustain its lead in the categories of screen quality, design and software stability.”
The data was analyzed by Amplified Analytics’ proprietary software, Opinion Miner®. This software quantifies the customer reactions to the products and measures whether or not those products satisfy the expectations of the consumer. Because Opinion Miner® automates collection and analysis of consumer reviews, it can provide results based on near real time data. The current study includes consumer-generated reviews published through December 5, 2010 from a variety of publicly available sources. The methodology built into Opinion Miner® also reduces the chance of error in data collection and analysis.
Today’s results will help consumers choose the right smart phones for holiday gifts. However Yankelovich says that manufacturers can draw a broader lesson from this type of analysis. Analysis of consumer reviews these allow companies to understand why consumers choose their products, or a competitor.
“The sheer volume of reviews being posted and read shows that consumers’ most trusted source of accurate product information is each other. Manufacturers therefore also need to tap into this data in order to make their products more appealing.”
About Amplified Analytics: Amplified Analytics turns consumer data into business insight. Amplified Analytics takes the true vision of the customer reviews, call in transcripts, e-mail and chat room feedback and gives the business community a clear view of the playing field.
As of this date Piplzchoice Award research is read by 15,126 people. In this study we analyzed Mobile Phones. We are currently tracking 98 products in these categories and analyzed 7,529 reviews written by their customers. However some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Functionality, Reliability or Support.
Blackberry Torch 9800 is a newcomer that quickly captured the top spot for it’s Functionality and Reliability reputation.
RIM Blackberry Torch 9800 2010 Piplzchoice Award winner 59% above average Customer Satisfaction in its Category The winners are chosen by their customers
This Phone’ Reliability score is 42% higher than the category average. See mobile phone brands analysis study below. For the free full copy of this study contact greg@amplifiedanalytics.com
As of this date Piplzchoice Award bulletin is read by 12,044 people. In this issue we analyzed Netbook and Laptop Computers. We are currently tracking 418 products in these categories and analyzed 37,971 reviews written by their customers. However some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Functionality, Reliability or Support.
Toshiba Satellite L645D-S4036 is a newcomer that quickly captured the top spot for it’s Functionality reputation and Customer Satisfaction.
Toshiba Satellite L645D LED TruBrite 14-Inch Laptop 2010 Piplzchoice Award winner 34% above average Customer Satisfaction in its Category The winners are chosen by their customers
This Laptop’ Reliability score is 14% higher than the category average.
For full list of products in this category and Customer Reviews used for this research, select “Computers & Accessories > Netbooks” and “Computers & Accessories > Laptops” in Product Reputation Market Intelligence Reporter on this site.
Here is a chart for best and worst Customer Satisfaction products reputation in these categories
This video demonstrates how a registered user can extract a “Deep Dive” attribute analysis for a specific product.
This is an example of how our algorithms translate qualitative data (Word of Mouth, Customer Feedback, Voice of Customer) into quantitative, structured information. Our customers are using this tool to do pre-survey research, to identify the questions the subsequent survey validation.
This time we analyzed Blu-ray Disk Players. As of this date we monitor 56 products in this category and analyzed 6,482 reviews written by their customers. However some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Functionality, Reliability or Support.
Sylvania NB530SLX 2010 Piplzchoice Award winner 47.8% above average Customer Satisfaction in its Category The winners are chosen by their customers
This Disk Player’ Reliability score is 9.6% higher than the second place challenger – Sony BDP-S550.
For full list of products in this category and Customer Reviews used for this research, select “Televisions & Video > Disc Players & Recorders ” in Product Reputation Market Intelligence Reporter on this site.
This week we analyzed Digital Picture Frames. As of this date we monitor 192 products in this category and analyzed 18,427 reviews written by their customers. However some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Functionality, Reliability or Support.
Portable USA PU-10W 2010 Piplzchoice Award winner 26.8% above average Customer Satisfaction in its Category The winners are chosen by their customers
We have recently created our new Google+ page to publish regular updates of Customer Intelligence Analysis and Market Intelligence Analysis reports for specific products and market segments contained in our data base. These reports are the samples we produce for our own research and training of our Opinion Mining software and based on the analysis of the data subsets, which may or may not be statistically representative of all Customer Generated Content (CGC) available online. The reports will be published a few times per week as long as there is sufficient interest, i.e. visitors who have Amplified Analytics in their circles.
