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Customer Experience – Fire vs iPad 2

The Kindle seem to make a lot of its customers quite happy and they keep publishing their reviews in the record numbers – over 115 per day, every day since Amazon started its shipping. If this flood continues, it will outsell the current Tablet segment champion – iPad 2, our research shows that a number of customer reviews correlates to a number of units sold.

Below is the chart from a Market Intelligence Analysis dashboard that compares the two contenders by satisfaction with attributes of customer experience that are important to the customers. Click on the image to make it larger.

Market Intelligence Analysis

 

You can find explanation of Attributes concept in this short video


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