Last week we focused at customers’ perception of Operating System for tablets they purchased. These metrics are extracted from 1,352 customer generated content pieces published on-line on or before June 15th, 2011 using Opinion Miner software.
The difference between customer expectations and their experience is measured from 0 to 2, where 1 represent a point of experience matches expectations and can be interpreted as 1=100% satisfaction.
The importance indicates a percentage of opinions about this Attribute weighted against the sum of all opinions expressed about the analized set of products. Considering the ratio of customer reviews published on-line against the number of units sold, any Attribute that carries importance over 1% may be experienced by tens of thousands of customers.
— CustomerSpeak! —
Android customers are also quite happy with their purchasing decisions depending on the version supplied with their tablet, while iOS do not have anything specific to say on the subject.
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