I am sure it is not just my experience, but it seem that nothing kills innovation quicker than the search for consensus.
The human mind treats a new idea the same way the body treats a strange protein; it rejects it. – P. B. Medawar
I absolutely love this video.
We do not see things as they are, we see things as we are – The Talmud
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[...] This post was mentioned on Twitter by markmcmeadows, bbjohnst. bbjohnst said: Love this video. Eerily similar to a recent logo-testing focus group we held: http://bit.ly/heYPSl #marketresearch [...]
[...] In the last few weeks I have encountered this meme on Tweeter, LinkedIn group discussions and numerous product management camp presentations. In my opinion at the core of this debate are a fuzzy definition of the term “innovation” (that is often confused with “invention”) and poor understanding of market research methodologies that are often limited to survey and forum applicatio… [...]