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Monthly Archives: October 2010
Source Data: Social Media – customer generated content found on Amazon.com, WirelessAT&T.com, Cnet.com,
Newegg.com and other sites.
The following products were included for comparative analysis: HTC EVO 4G Android Phone (Sprint), Samsung Captivate Android Phone (AT&T), Nokia N900
• Only customer’s generated content is analyzed. Consumers’ opinions, without ownership reference, are not part of this analysis. The customer generated content is located, authenticated, de-duped and aggregated for the analysis
• The content of the customer reviews is processed by Opinion Miner© software to tag attributes of the discussed products.
• The sentiments associated with tagged attributes are quantified for subsequent comparison.
• The findings are organized to facilitate discovery of customer insights that help to understand why customers selected to purchase this product or passed it up for a competitor.