Comments on: Thoughts on Product Marketing in Social Media http://blog.amplifiedanalytics.com/2009/10/thoughts-on-product-marketing-in-social-media/ The Power of Many Little Voices Wed, 18 Jan 2012 12:02:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gregory http://blog.amplifiedanalytics.com/2009/10/thoughts-on-product-marketing-in-social-media/comment-page-1/#comment-14 Gregory Thu, 08 Oct 2009 23:33:07 +0000 http://piplzchoice.com/?p=67#comment-14 Jerry, Thank you for your comment. Somehow it got "arrested" by our spam filter, as we do not manage the comments on this blog. Sorry for delay. You got a very good point - fear is a stronger motivator than pleasure. Jerry,

Thank you for your comment. Somehow it got “arrested” by our spam filter, as we do not manage the comments on this blog. Sorry for delay.

You got a very good point – fear is a stronger motivator than pleasure.

]]> By: Jerry Fletcher http://blog.amplifiedanalytics.com/2009/10/thoughts-on-product-marketing-in-social-media/comment-page-1/#comment-11 Jerry Fletcher Sun, 04 Oct 2009 05:18:49 +0000 http://piplzchoice.com/?p=67#comment-11 Attempts to control product marketing in social media will inevitably fail. Paying people to blog or promote products will always give itself away in time. The core of Trust based marketing for the company or Organization or practice or individual is not who you trust but rather who trusts you. The internet puts the word of mouth numbers researched years ago on steroids. The two or three people and individual will tell about a positive experience is now multiplied by somewhere between 10 and 1000. But the data about reactions to negative experiences was always higher. The internet makes negative reactions visible to 10 to 100 orders of magnitude more people. The mre visceral the negative reaction the higher the magnitude. Why? Because that's how humans are hard wired. Jerry Fletcher, The Networking Ninja www.NetworkingNinja.com Attempts to control product marketing in social media will inevitably fail.

Paying people to blog or promote products will always give itself away in time.

The core of Trust based marketing for the company or Organization or practice or individual is not who you trust but rather who trusts you.

The internet puts the word of mouth numbers researched years ago on steroids. The two or three people and individual will tell about a positive experience is now multiplied by somewhere between 10 and 1000. But the data about reactions to negative experiences was always higher.

The internet makes negative reactions visible to 10 to 100 orders of magnitude more people. The mre visceral the negative reaction the higher the magnitude.

Why? Because that’s how humans are hard wired.

Jerry Fletcher, The Networking Ninja http://www.NetworkingNinja.com

]]>