Comments on: From Data to Wisdom http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/ The Power of Many Little Voices Thu, 22 Jul 2010 14:55:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: The CES2010 aftermath | Amplified Analytics Blog http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-89 The CES2010 aftermath | Amplified Analytics Blog Mon, 25 Jan 2010 16:45:32 +0000 http://piplzchoice.com/?p=131#comment-89 [...] need more examples of business processes where product managers have to “translate” data into “information” that suggest action. Consider the actions a marketing product manager can take based on the data [...] [...] need more examples of business processes where product managers have to “translate” data into “information” that suggest action. Consider the actions a marketing product manager can take based on the data [...]

]]> By: Rotkapchen http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-66 Rotkapchen Tue, 29 Dec 2009 01:33:41 +0000 http://piplzchoice.com/?p=131#comment-66 Then the last thing is to persist it all (including the synthesis that others can't do -- it's not 'obvious' to everyone), as I recommended: http://www.fastforwardblog.com/2009/07/31/the-context-of-intent/ Yes, some of the web analytics tools provide dashboards, but this is more of a corporate synthesis and 'reporting' and collaborative discussion around it all: the cross-dashboard -- with teases to other details (perhaps you've mentioned something similar that I've missed). Then the last thing is to persist it all (including the synthesis that others can’t do — it’s not ‘obvious’ to everyone), as I recommended: http://www.fastforwardblog.com/2009/07/31/the-context-of-intent/

Yes, some of the web analytics tools provide dashboards, but this is more of a corporate synthesis and ‘reporting’ and collaborative discussion around it all: the cross-dashboard — with teases to other details (perhaps you’ve mentioned something similar that I’ve missed).

]]> By: Gregory http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-65 Gregory Tue, 29 Dec 2009 01:26:25 +0000 http://piplzchoice.com/?p=131#comment-65 I suppose the only meaningful approach to take is a "filter" approach. Monitor for signals, tune noise out and focus on reception from identifiable channels, organize/distill data into information (actionable), correlate information between the channels to create knowledge (actionable), deep analysis of multiple sets of knowledge to "figure out" the cause(s) (strategic action". Very similar approach to mining and refinement process. Is there more fun than to noodle things out? I suppose the only meaningful approach to take is a “filter” approach. Monitor for signals, tune noise out and focus on reception from identifiable channels, organize/distill data into information (actionable), correlate information between the channels to create knowledge (actionable), deep analysis of multiple sets of knowledge to “figure out” the cause(s) (strategic action”. Very similar approach to mining and refinement process. Is there more fun than to noodle things out?

]]> By: Rotkapchen http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-64 Rotkapchen Mon, 28 Dec 2009 23:37:11 +0000 http://piplzchoice.com/?p=131#comment-64 Let me suggest a 3rd or a morph of 1 and 2. The bottom line is that except for businesses that really know ALL of their channels and have fairly static products/offerings, the KPIs for 2 must constantly be adjusted by 1. The problem is that businesses believe that the KPIs actually 'tell' them something meaningful. In many cases what they 'tell' is neither meaningful or actionable -- just more of a 'yep, it changed, but we have no idea why or what we can do about it'. If the latter, is it really worth the cost to follow/report? Let me suggest a 3rd or a morph of 1 and 2. The bottom line is that except for businesses that really know ALL of their channels and have fairly static products/offerings, the KPIs for 2 must constantly be adjusted by 1.

The problem is that businesses believe that the KPIs actually ‘tell’ them something meaningful. In many cases what they ‘tell’ is neither meaningful or actionable — just more of a ‘yep, it changed, but we have no idea why or what we can do about it’. If the latter, is it really worth the cost to follow/report?

]]> By: Gregory http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-63 Gregory Mon, 28 Dec 2009 21:21:52 +0000 http://piplzchoice.com/?p=131#comment-63 Sorry Paula, I just now discovered your comment. You are absolutely correct about the "meaning" of what we measure. There are two dominant approaches carrently in play: 1. Pure Discovery - We do not know what we are looking for, but we'll see the patterns of knowledge when they emerge. I call it a serendipity approach - you are looking for the needle in a hay and find a farmer's daughter. 2. KPI Measurements - Let us measure these things and manage our enterprise performance based on it, even though they are not related to any specific actions. Sorry Paula, I just now discovered your comment. You are absolutely correct about the “meaning” of what we measure. There are two dominant approaches carrently in play:
1. Pure Discovery – We do not know what we are looking for, but we’ll see the patterns of knowledge when they emerge. I call it a serendipity approach – you are looking for the needle in a hay and find a farmer’s daughter.
2. KPI Measurements – Let us measure these things and manage our enterprise performance based on it, even though they are not related to any specific actions.

]]> By: Tweets that mention From Data to Wisdom | Amplified Analytics Blog -- Topsy.com http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-54 Tweets that mention From Data to Wisdom | Amplified Analytics Blog -- Topsy.com Sat, 28 Nov 2009 18:45:09 +0000 http://piplzchoice.com/?p=131#comment-54 [...] This post was mentioned on Twitter by Uwe Hook, Kelly Craft. Kelly Craft said: Good read. RT @uwehook: From data to wisdom http://is.gd/55YSh [...] [...] This post was mentioned on Twitter by Uwe Hook, Kelly Craft. Kelly Craft said: Good read. RT @uwehook: From data to wisdom http://is.gd/55YSh [...]

]]> By: Rotkapchen http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-53 Rotkapchen Wed, 25 Nov 2009 05:06:16 +0000 http://piplzchoice.com/?p=131#comment-53 Great piece. I haven't used the standard analytic tools for a couple years but the majority of the standard measures they present are not actionable. Most particularly, as you've noted here, starting with some of the standard data, they have to be combined and compared. It's all a matter of relativity. But there are no standards. Every company is different. The data has to be experimented with to uncover the relevant stuff. I was once 'let go' by a manager who didn't understand that this stuff isn't self-serving. He believed that you just set up the tools and they spit stuff out. He was interested in heartbeats, which tell you nothing until you're dead and the heartbeat stops. Great piece. I haven’t used the standard analytic tools for a couple years but the majority of the standard measures they present are not actionable.

Most particularly, as you’ve noted here, starting with some of the standard data, they have to be combined and compared. It’s all a matter of relativity. But there are no standards. Every company is different. The data has to be experimented with to uncover the relevant stuff.

I was once ‘let go’ by a manager who didn’t understand that this stuff isn’t self-serving. He believed that you just set up the tools and they spit stuff out. He was interested in heartbeats, which tell you nothing until you’re dead and the heartbeat stops.

]]> By: uberVU - social comments http://blog.amplifiedanalytics.com/2009/10/from-data-to-wisdom/comment-page-1/#comment-23 uberVU - social comments Mon, 19 Oct 2009 17:55:35 +0000 http://piplzchoice.com/?p=131#comment-23 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by myankelovich: From Data to Wisdom - http://b2l.me/rgrb (via @piplzchoice)... Social comments and analytics for this post…

This post was mentioned on Twitter by myankelovich: From Data to Wisdom – http://b2l.me/rgrb (via @piplzchoice)…

]]>