Comments on: Authenticity of Consumer Reviews http://blog.amplifiedanalytics.com/2009/10/authenticity-of-consumer-reviews/ The Power of Many Little Voices Wed, 01 Sep 2010 21:15:45 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Tania Vernier http://blog.amplifiedanalytics.com/2009/10/authenticity-of-consumer-reviews/comment-page-1/#comment-72 Tania Vernier Tue, 05 Jan 2010 00:03:37 +0000 http://piplzchoice.com/?p=80#comment-72 Good points! I have recently been researching espresso machines and when I look into some of the 4 and 5 star reviews, I see negative qualities that are dealbreakers for me. Some of these are due to differing preferences of features the user desires. Others seem to be a total disconnect. Good points! I have recently been researching espresso machines and when I look into some of the 4 and 5 star reviews, I see negative qualities that are dealbreakers for me. Some of these are due to differing preferences of features the user desires. Others seem to be a total disconnect.

]]> By: Gregory http://blog.amplifiedanalytics.com/2009/10/authenticity-of-consumer-reviews/comment-page-1/#comment-25 Gregory Tue, 20 Oct 2009 01:22:11 +0000 http://piplzchoice.com/?p=80#comment-25 Very interesting choice of words - "administer "claim" and "ownership"". That is probably the most difficult cultural change for an institution (i.e. corporation, to give up an illusion of "control" over their brand/product reputation. The control they can no longer exercise in Social Media environment. Very interesting choice of words – “administer “claim” and “ownership”". That is probably the most difficult cultural change for an institution (i.e. corporation, to give up an illusion of “control” over their brand/product reputation. The control they can no longer exercise in Social Media environment.

]]> By: Leong Yap http://blog.amplifiedanalytics.com/2009/10/authenticity-of-consumer-reviews/comment-page-1/#comment-24 Leong Yap Tue, 20 Oct 2009 01:07:22 +0000 http://piplzchoice.com/?p=80#comment-24 Whether a business curtails bad reviews or not, Customers Feedback does illuminate customer opinions on a service or product. A more effective way to gaining Customer Insight might be for a business to facilitate authentic and meaningful conversation on the social networks. This must be strategic and managed in such a way to promote worthwhile participation. Generate the feelings that their contributions are important to encourage emotional involvement. Better still – promote and administer "claim" and "ownership" of your brand. Meaningful participation can often lead to devotion. The bottom line is that you must be ethical and authentic!!! Best Regards, Leong. Whether a business curtails bad reviews or not, Customers Feedback does illuminate customer opinions on a service or product. A more effective way to gaining Customer Insight might be for a business to facilitate authentic and meaningful conversation on the social networks. This must be strategic and managed in such a way to promote worthwhile participation. Generate the feelings that their contributions are important to encourage emotional involvement. Better still – promote and administer “claim” and “ownership” of your brand. Meaningful participation can often lead to devotion. The bottom line is that you must be ethical and authentic!!!

Best Regards,
Leong.

]]> By: Duncan Elliott http://blog.amplifiedanalytics.com/2009/10/authenticity-of-consumer-reviews/comment-page-1/#comment-20 Duncan Elliott Tue, 13 Oct 2009 10:31:49 +0000 http://piplzchoice.com/?p=80#comment-20 Gregory, you make some very good points, and the prevalence of fake reviews is growing all the time, as recent examples such as the Belkin and DeLonghi cases has shown. To combat the problems you highlight, Reevoo uses a unique review collection process which ensures only customers who have actually bought the product can write a review. Reevoo partners with retailers and manufacturers, emailing their customers post-purchase to get their feedback. This means that all the reviews are 100% real, from genuine customers. I agree that transparency is key, which is why Reevoo commits to publishing all reviews, both good and bad. The vetting team looks at every review but only removes reviews with defamatory language, or those reviews which talk about price or customer service. The aim is to provide reviews on the product only, helping consumers make an informed choice based on the product quality. Gregory, you make some very good points, and the prevalence of fake reviews is growing all the time, as recent examples such as the Belkin and DeLonghi cases has shown.

To combat the problems you highlight, Reevoo uses a unique review collection process which ensures only customers who have actually bought the product can write a review. Reevoo partners with retailers and manufacturers, emailing their customers post-purchase to get their feedback. This means that all the reviews are 100% real, from genuine customers.

I agree that transparency is key, which is why Reevoo commits to publishing all reviews, both good and bad. The vetting team looks at every review but only removes reviews with defamatory language, or those reviews which talk about price or customer service. The aim is to provide reviews on the product only, helping consumers make an informed choice based on the product quality.

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